Файл: EnglishClub_Top-20-Business-Vocabulary.pdf

Top 

20

 Business 

Vocabulary 

Josef Essberger 

Top 

20

 Business Vocabulary 

EnglishClub.com

Contents 

Introduction  
   
 

Advertising 

Banking 

Company Structure 

Contracts 

Employment 

Import/Export 

Insurance 

Law 

Marketing 

Meetings 

Money 

Presentations 

Selling 

British/American 
Financial Terms 

  
Abbreviations used 
About this ebook  

Top 

20

 Business Vocabulary 

EnglishClub.com

Introduction 

Welcome to 

Top 20 Business Vocabulary

 from 

EnglishClub.com

. 

This ebook presents you with selected keywords in different areas of Business English (British and 
American). 
The concept is simplicity: 

•

clear

 presentation  

•

uncomplicated

 definitions  

•

twenty

 key-words per subject area  

Top 

Top 20 Business Vocabulary

 is not a bi-lingual dictionary - there are plenty of excellent 

dictionaries that you can use for your own language if you need to translate a particular word. What 

Top 20 Business Vocabulary

 does is help you identify some of the most important words for you to 

learn. 
Abbreviations used in this ebook are described here. 
Pages are arranged simply, mainly in black and white, so that you can easily print out any page you 
wish for personal study. 
And do remember to revise regularly. When you learn new words, test yourself after... 

•

5 minutes, and then 

•

1 day, and then 

•

1 week 

You'll never forget them. 
More free resources for Business English at: 

http://www.englishclub.com/business-english

Top 

20

 Business Vocabulary 

EnglishClub.com

Advertising 

1 

ad

abbr.

 advertisement - 

advert

abbr.

2 

advertisement

n.

 item of publicity for a product or service, in magazine, on TV etc  

3 

advertising agency

n.

 company specialising in producing and placing advertisements for 

clients  

4 

AIDA

abbr.

 Attention, Interest, Desire, Action - the objective of most 

advertisements  

5 

benefit

n.

 advantage of a product or service, usually derived from its features  

6 

billboard

US

n.

 signboard, usually outdoors, for advertising posters; hoarding

UK

7 

circulation

n.

 average number of copies of a magazine sold in a particular period  

8 

classified ads

n.

 small advertisements in magazine or newspaper categorised by subject  

9 

commercial

n.

 paid advertisement on radio or TV  

10 

coupon

n.

 part of a printed advertisement used for ordering goods, samples etc  

11 

double-page spread

n.

 advertisement printed across 2 pages in a magazine or newspaper  

12 

eye-catcher

US

n.

 something that especially attracts one’s attention - 

eye-catching

adj.

13 

features

n.

 special characteristics of a product, usually leading to certain benefits  

14 

hoarding

UK

n.

 signboard, usually outdoors, for advertising posters; billboard

US

15 

poster

n.

 large sheet of paper, usually illustrated, used as advertisement  

16 

prime time

n.

 hours on radio & TV with largest audience, esp. the evening hours  

17 

promote

v.

 to (try to) increase sales of a product by publicising and advertising it  

18 

slot

n.

 specific time in a broadcasting schedule, when a commercial may be 

shown  

19 

target

n.

 objective; what one is aiming at - 

target audience

n.

20 

U.S.P.

abbr.

 Unique Selling Proposition; what makes a product different from 

others  

See also:

Marketing

, 

Selling 

Top 

20

 Business Vocabulary 

EnglishClub.com

Banking 

1 

balance

n.

 the difference between credits and debits in an account  

2 

bank charges

n.

 money paid to a bank for the bank’s services etc  

3 

branch

n.

 local office or bureau of a bank  

4 

checkbook

US

n.

 book containing detachable checks; chequebook

UK

5 

check

US

n.

 written order to a bank to pay the stated sum from one’s account; cheque

UK

6 

credit

n.

 money in a bank a/c; sum added to a bank a/c; money lent by a bank - 

also

v.

7 

credit card

n.

 (plastic) card from a bank authorising the purchasing of goods on credit  

8 

current account

n.

 bank a/c from which money may be drawn at any time; checking account

US

9 

debit

n.

 a sum deducted from a bank account, as for a cheque - 

also

v.

10 

deposit account

n.

 bank a/c on which interest is paid; savings account

US

11 

fill in

UK

v.

 to add written information to a document to make it complete; to fill out

US

12 

interest

n.

 money paid for the use of money lent - 

interest rate 

n.

13 

loan

n.

 money lent by a bank etc and that must be repaid with interest - 

also

v.

14 

overdraft

n.

 deficit in a bank account caused by withdrawing more money than is paid in  

15 

pay in

v.

 [

paid, paid

] to deposit or put money in to a bank account  

16 

payee

n.

 person to whom money is paid  

17 

paying-in slip

n.

 small document recording money that you pay in to a bank account  

18 

standing order

n.

 an instruction to a bank to make regular payments  

19 

statement

n.

 a record of transactions in a bank account  

20 

withdraw

v.

 [

-drew, -drawn

] to take money out of a bank account - 

withdrawal

n.

See also:

Money