Файл: Контрольная работа По дисциплине иностранный язык Исполнитель студент 2 курса Направление Экономика ГруппаКЭиуб 19Узб.docx
ВУЗ: Не указан
Категория: Не указан
Дисциплина: Не указана
Добавлен: 04.12.2023
Просмотров: 24
Скачиваний: 1
ВНИМАНИЕ! Если данный файл нарушает Ваши авторские права, то обязательно сообщите нам.
X. Прочитайте текст и укажите, верны (True) или нет (False) следующие за ним утверждения.
LVMH REPORTS STRONG SALES
LVMH ( Louis Vuitton, Moet, Hennesy ) manufacturers and sells luxury goods, such as designer clothes, watches and bags. There are several companies in the group. LVMH has 60 famous brands, such as Luis Vuitton, Givenchy, Kenzo, Donna Karan, Christian Dior. It has 1,500 stores worldwide and is expanding its network. It employs 56,000 people. Its head office is in France, but 63% of its staff work outside France.
Sales in Louis Vuitton division rose 22% to 1.175 bn euros ($1.26bn) in the fourth quarter. Total sales at the LVMH group rose 4% to12.7 bn euros last year. Bernard Arnaul, chairman, said that the fashion an leather goods division of LVMH made “excellent progress”.
LVMH had excellent sales because of its strong brands, store openings and successful new product launches. One of its new products, the Tambour watch, did not have huge sales but it brought customers into stores.
Sales in the US, Japan and France were good. Fewer Japanese tourists travelled last year, but they brought more goods in their home market. Recently, LVMH opened a large store in Japan, which is doing well.
LVMH is a creative and innovative group. It aims to impress its customers with its high quality and long-lasting products. Its new products – particularly in cosmetics – depend a lot on research and development. LVMH controls every detail of the brand’s image.
-
LVMH’s main product is cosmetics.-
true
-
false
-
-
LVMH does not launch many new products.
|
|
-
Sales in Japan are poor.
|
|
-
LVMH keep the general image of the product under control.-
true
-
false
-
-
The image of its products is important to LVMH.
|
|
-
The company’s aim is to impress its clients with the reliability of its products.
|
|