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pletnev@csu.ru

Bulletin of Chelyabinsk State University.

2016. No. 6 (388). Economic Sciences. Iss. 53. Ð p. 128â138.

SUCCESS OF SMALL AND MEDIUM BUSINESS IN RUSSIA

AND THE SOCIAL RESPONSIBILITY OF ITS LEADERS

D.A. Pletnev

Chelyabinsk State University, Chelyabinsk, Russia. pletnev@csu.ru

E.V. Nikolaeva

Chelyabinsk State University, Chelyabinsk, Russia. nikolaeva@csu.ru

In the current economic conditions, the development of small and medium-sized businesses is regarded

as one of the potential drivers of the Russian economy. The government is making serious efforts to ârunâ

a mechanism for sustainable reproduction practices of successful development of small and medium-sized

businesses. However, until now a significant portion of this effort has low efficiency. One of the main reasons

for this is the increased attention to external factors of success. Internal factors given much less attention. The

aim of the article is to study the influence of the most important internal factor of success of the enterprise, the

human potential of its employees, which is manifested in the professional and personal qualities, as well as the

ability to act as a team. The article presents the results of studies on the relationship of labour costs and suc

cess of small and medium-sized businesses in Russia. The analysis is based on SME business success factors

research conducted by the authors (based on a survey of 250 heads of enterprises in various industries, held

in November 2014). The distribution of wages in the total sample and by groups of companies of varying suc

cess is studied. Particular attention is paid to analysis of the share of labour costs and executive remuneration

in the revenue structure for different groups of enterprises success. It was determined that business leaders

do not have financial support to its development during the growth of success, despite their awareness of the

importance of human development. The results can be used by managers of small and medium-sized busi

nesses in developing a strategy for human development, scientists in conducting further research the factors

of success of small and medium-sized enterprises, regulatory bodies in the development of policy support in

the area of small and medium-sized businesses.

Keywords:

success of small and medium business, social responsibility of leaders.

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