1.14. REELS: Myths about medical marketing in Instagram (ART)

This Reels explores several myths surrounding medical marketing on Instagram, including the belief that it's only effective for cosmetic procedures and that before and after pictures can be posted without consent. The article also notes that the number of followers isn't the only measure of success and that healthcare providers must comply with advertising regulations and avoid soliciting patients directly on the platform.


There are several myths about medical marketing in Instagram:
Myth: Medical professionals cannot use Instagram for marketing.(на экране)

Medical professionals can use Instagram for marketing purposes, but they need to be careful about what they post and avoid making any false or misleading claims about their products or services.
Myth: Medical marketing on Instagram is only effective for cosmetic procedures. (на экране)

It can be effective for all types of medical services. For example healthcare providers can use Instagram to educate patients about various medical conditions and treatments.
Myth: Posting before and after pictures of patients is acceptable. (на экране)

Healthcare providers must obtain written consent from patients before using their images for marketing purposes.
Myth: The more followers a healthcare provider has, the more successful their marketing efforts will be.(на экране)

It is not the only measure of success. Engagement rates, such as likes, comments, and shares, are also important indicators of the effectiveness of a healthcare provider's marketing efforts.
Myth: Healthcare providers can use Instagram to solicit patients directly. (на экране)

Healthcare providers cannot use Instagram to solicit patients directly. They must comply with all laws and regulations regarding patient solicitation and advertising.

1.15. Who is our project manager in marketing agency (scroll – Лиза в деловом стиле в кабинете во время рабочего дня)

#Liza

The project manager in a marketing agency is typically responsible for overseeing the planning, execution, and delivery of marketing campaigns or projects for clients. In this case, the project manager in our agency has a background in Art direction and sound design for Givenchy, which could bring a unique perspective to the role. As a project manager this individual may be particularly adept at managing creative teams and ensuring that project deliverables meet high quality standards. They may also be skilled at developing creative concepts and helping clients bring their vision to life. #Lizawaitigforyourapproval

1.16. The importance of building a community on Facebook through engagement and content creation. REELS (ART)

Building a community on Facebook is important for medical professionals because it can help establish trust with patients, keep them informed, and attract new patients. Being active on social media can make medical professionals appear approachable and informative, leading to better decision-making and patient comfort. Additionally, soliciting feedback and sharing patient success stories can further build trust and establish a practice as a reputable source for medical advice.

WHY building a community on Facebook is important.

Firstly , Patients are more likely to trust medical professionals who are active on social media and are seen as approachable and informative.

This can help patients stay informed and make better decisions about their health.

This can include asking for feedback, answering questions, and sharing patient success stories.

This can help patients feel more comfortable asking questions and seeking out medical advice.

And finally, This can help attract new patients and establish their practice as a reputable source for medical information and advice.

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1.17. НА ФОТКЕ ДОЛЖНА БЫТЬ НАДПИСЬ с #

В посте будет более подробные описания по каждому пункту



Обложку поставить с руками которая, вместо таблетки будет # ЖИРНО выделенный

Второй вариант , как на заметку , что хочу выделить кратко , можем использовать в карусель

#Hashtags are a powerful tool in social media marketing and can provide several advantages, including:

Visibility

Targeted Audience

Categorization:

Engagement

Insights

Be informed more about every advantages!

#Hashtags are a powerful tool in social media marketing and can provide several advantages, including:

Visibility: By using relevant hashtags, you can increase the visibility of your posts When users search for or click on a hashtag, they can discover your content even if they don't follow your account.

Targeted Audience: Using specific hashtags related to your niche or industry can help you target your ideal audience, increasing the likelihood of engagement and building a community around your brand.

Categorization: By consistently using the same hashtags, you can build a strong brand presence and make it easy for users to find your content.

Engagement: Users who are interested in the topic you're discussing are more likely to engage with your post.

Insights: Instagram This information can help you refine your hashtag strategy and improve your content's performance on the platform.

1.18. REELS: how to promote your service for medical tourism if you are a high profile doctor (Ana)

Today we will discuss how Instagram has become a popular platform for promoting medical tourism by sharing travel tips and destination recommendations for medical procedures. It highlights how individuals and businesses can share information about procedures, costs, accommodations, and tips for traveling to foreign countries. We also discuss the role of medical tourism companies, healthcare providers in marketing their services on Instagram and the importance of transparency and providing accurate information about the risks and benefits of traveling for medical treatment.

Instagram has become a popular platform for sharing travel tips and destination recommendations for medical procedures, which can help promote medical tourism. Medical tourism involves traveling to another country to receive medical treatment, which can often be more affordable or of higher quality than in one's home country.

On Instagram, individuals and businesses can share photos and videos of their experiences receiving medical treatment in other countries, along with information about the procedures, costs, and accommodations. They can also share tips for traveling to and navigating foreign countries, such as information about visas, transportation, and local customs.

Additionally, medical tourism companies and healthcare providers can use Instagram to market their services to potential patients. They can showcase their facilities, medical staff, and the types of procedures they offer, as well as provide testimonials from satisfied patients.

While Instagram can be a useful tool for promoting medical tourism, it's important for individuals and businesses to be transparent and provide accurate information about the risks and benefits of traveling for medical treatment. They should also be aware of any potential ethical concerns, such as the exploitation of vulnerable populations or the lack of regulation in some countries.

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Overall, Instagram can play a role in promoting medical tourism by providing a platform for sharing information and experiences, but it's important to approach this practice with caution and responsibility.

1.19 REELS The use of Instagram Stories to share patient testimonials and success stories, including before-and-after photos and personal experiences. (LENA)

Lets talk about The use of Instagram Stories to share patient testimonials and success stories, including before-and-after photos and personal experiences.

medical industries must comply with privacy laws such as HIPAA, which protect patient information. it's necessary to obtain informed consent from the patient before sharing any personal information, including before-and-after photos and personal experiences.

it's crucial to ensure that the patient feedback and success stories are truthful and accurate. Misrepresenting the results of medical procedures or treatments can be misleading and unethical. Medical industries should consider the potential impact of such social media posts on vulnerable patients who may have unrealistic expectations about the outcomes of medical procedures. Medical professionals must balance the benefits of sharing success stories with the potential risks of creating unrealistic expectations.

Темы на 2 GRID c контентом

2.1. Funny Reels

Me every morning before work - готово

Ссылка на видео

2.2 Who is Lena (SCROLL)

Our photographer Lena is a true professional who is dedicated to capturing stunning images that showcase the beauty and essence of her subjects. With years of experience and a keen eye for detail, she knows how to bring out the best in every photo she takes.

From lighting to composition, Lena pays close attention to every aspect of her work to ensure that each image is of the highest quality. She is skilled at working with a variety of subjects, including people, products, and landscapes, and knows how to create images that truly stand out.

Introducing our talented photographer from the beautiful city of Saint-Petersburg! ???? With experience working in both Cyprus and England, she's a true artist who adores capturing the beauty of life through her lens.

She's passionate about creating stunning photos that help businesses stand out and showcase their unique brand. Whether it's a product, a location, or a team, she knows how to bring out the best in every subject.

#professionalphotography #businessphotography #brandingphotography #saintpetersburgphotographer #talentedphotographer

2.3 REELS What is KPI in Instagram (ANA)

KPI stands for Key Performance Indicators, which are measurable values that track the performance of a business or organization in achieving its objectives. For the medical industry on Instagram, some KPIs that can be tracked include:

Follower growth: This measures the rate at which your Instagram account is gaining new followers. A higher follower growth rate indicates that your content is resonating with your target audience.

Engagement rate: This measures the level of interaction that your followers have with your content, such as likes, comments, shares, and saves. A higher engagement rate indicates that your content is relevant and engaging.

Reach: This measures the number of unique users who have seen your content on Instagram. A higher reach indicates that your content is being seen by more people.

Click-through rate: This measures the percentage of people who click on a link in your Instagram bio to visit your website or other online presence. A higher click-through rate indicates that your content is driving traffic to your website.

Conversion rate: This measures the percentage of users who take a specific action, such as making a purchase or filling out a contact form, after visiting your website from Instagram. A higher conversion rate indicates that your Instagram content is driving meaningful actions for your business.

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2.4 Reels - Why Instagram has a such a influence on the business (Ana)

Why Instagram has a such a influence on the business?

1. 
   Large user base:
   
2. 
   Visual content:
   
3. 
   Influencer marketing:
   
4. 
   Direct messaging: Instagram Stories:
   
5. 
   User-generated content:
   
6. 
   Advertising options:
   
7. 
   Large user base:
   
8. 
   Visual content:
   
9. 
   Influencer marketing:
   
10. 
    Direct messaging:
    
11. 
    Instagram Stories:
    
12. 
    User-generated content:
    
13. 
    Advertising options:
    

Get informed more about every categories with Ana!

2.5 Features and styles of story design (POST)

By using storytelling techniques effectively, you can create engaging content that encourages your clients to take action and build a stronger relationship with your brand.

1. 
   Personal connection: By sharing personal stories and experiences, you can build trust and credibility with your audience.
   
2. 
   Emotional appeal: Emotions can influence behavior, and by tapping into your clients' emotions, you can encourage them to take action.
   
3. 
   Education: By using storytelling techniques such as problem-solving or demonstrating how your products or services can improve your clients' lives, you can increase their understanding and interest in your brand.
   
4. 
   Brand loyalty: By creating a consistent narrative and visual identity, you can help your clients identify with your brand and feel more connected to your products or services.
   

Остальные примеры у Арта в телефоне , так же опубликуем

2.6 REELS how can a designer help a business in medical industry (Liza)

How can a designer help a business in medical industry -

Designing medical equipment

Developing marketing materials

Enhancing medical device packaging

Developing instructional materials

Lets talk about it

Designing medical equipment: A designer can help create and design medical equipment that is ergonomic, efficient, and user-friendly.

Developing marketing materials: They can create engaging visual content for social media, websites, brochures, and other marketing collateral which will highlight your business from the others.

Enhancing medical device packaging: They can incorporate branding elements, product information, and regulatory requirements while ensuring that the packaging is safe and effective for use.

Developing instructional materials: creating instructional materials such as user manuals, training guides, and educational videos that help users understand how to use medical equipment or devices properly which reducing the risk of user error and improve patient outcomes.

2.7 Instagram anti-trends in 2022-23 (Liza)

Today Liza will discuss potential shifts in Instagram trends, including a move towards more natural and authentic photography, less excessive use of emojis, and a shift away from highly curated feeds. Additionally, she suggests that influencer marketing may become less popular as consumers become more wary of sponsored content.

Overly edited photos: There may be a shift away from highly edited and photoshopped images towards more natural and authentic photography.

Excessive use of emojis: While emojis have been popular on Instagram for many years, using too many of them in captions or comments may become less trendy.

Perfectly curated feeds: Instagram feeds that are highly curated and meticulously planned may become less popular as users strive for more authentic and spontaneous content.

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Influencer marketing: As consumers become more wary of influencer marketing, Instagram users may start to steer away from content that is overly promotional or sponsored.

2.8 Funny REELS (LIZA,ART, LENA)

(Музыка у Арта в сохранённых)

2.9 Important indicators for analyzing the effectiveness of Facebook ( ANNA)

Today we highlight important indicators for analyzing the effectiveness of Facebook. It includes factors such as reach, engagement, click-through rate, conversion rate, cost-per-click, return on investment, page views, and followers, which can help businesses understand how their content is performing and whether their campaigns are profitable. These metrics can be used to optimize social media strategies and improve overall performance on the platform.

1. 
   Reach: A high reach indicates that your content is being seen by a large audience.
   
2. 
   Engagement: High engagement indicates that your content is resonating with your audience and generating interest.
   
3. 
   Click-Through Rate (CTR): A high CTR indicates that your content is compelling and is driving users to take action.
   
4. 
   Conversion Rate: A high conversion rate indicates that your content is effective at driving user action.
   
5. 
   Cost-Per-Click (CPC): A lower CPC indicates that your content is performing well and is more cost-effective.
   
6. 
   Return on Investment (ROI): A positive ROI indicates that your campaigns are profitable and worth the investment.
   
7. 
   Page Views: This metric can help you understand how many people are visiting your page and engaging with your content.
   
8. 
   Followers: A high number of followers indicates that your brand has a strong presence on Facebook.
   

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