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В любой компании руководители высшего звена немногочисленны. К руководителям этого уровня относятся, к примеру, президент компании, вице-президент, главный исполнительный директор и др. Работа топ менеджеров действительно сложная и ответственная, связанная с постоянным принятием важных решений. Топ менеджеры устанавливают цели организации, разрабатывают общую стратегию деятельности компании, принимают решения о приобретении других компаний, об инвестировании денежных средств в исследования и разработки, о строительстве новых объектов и офисных помещений. Топ менеджерам приходится проводить на работе очень много времени, причем не только в офисе, но и на частых переговорах и собраниях.
7. Comment on the following statement.
By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day.
Robert Lee Frost (1874-1963), American poet
Assignments to text 5:
-
Read the headline. What areas of management do you know? -
Read the text and say what functional areas of management are described. -
Are these areas typical for all kinds of companies? -
What is the most important area of management to your mind? Does your answer depend on a company’s profile?
Text 5 Areas of Management
Managers at different levels may work in various areas within an organization. At any given firm, there may be marketing, financial, operations, human resource, administrative, and other kinds of managers at all three levels.
Marketing managers. Marketing managers are those whose primary duties are related to the marketing function – getting whatever the organization produces (be it Ford automobiles, Newsweek magazines, or Associated Press news reports) into the hands of consumers and clients. Key areas of concern are product development, promotion, and distribution. Given the importance of marketing for virtually all organizations, the development of managers in this area can be critical.
Operations managers. Operations managers are primarily concerned with establishing the systems that create an organization’s products and services. Typical responsibilities include production control, inventory control, quality control, plant layout, and site selection.
Human Resource Managers. HR managers are concerned with hiring, maintaining, and discharging employees. They are typically involved in human resource planning, employee recruitment and selection, training and development, designing compensation and benefit systems, formulating performance appraisal systems, and discharging low-performing and problem employees. Until the last several years, human resource managers were not considered to be particularly important in many organizations. Top managers now recognize their value, however, in part because of increased awareness of contributions of human resources and in part because of the complex legal environment of human resource management. Consequently, although no large companies have CEOs from the ranks of human resource executives, these activities are now making great strides up the organizational ladder.
1. Find English equivalents to the following words in the text:
сфера управления, разработка и продвижение продукта, решающий, связанный с, услуги, нанимать и увольнять сотрудников, менеджер по кадрам, разрабатывать премиальную систему, следовательно, наем и отбор.
2. Find derivatives of the following words in the text and translate them:
to vary, finance, market, to operate, aware, to consume, responsible, to select, to perform, to produce, to compensate, to praise, to employ, to contribute, to execute, to act.
3. Match the words listed above with the definitions that follow.
employer, to evaluate, layout, promotion, to recruit, responsibility, salary, training, consumer, production, distribution, inventories, principle, to maximize, negotiation, advertising, to implement, reputation.
a. a person or company who buys a product for his own use.
b. marketing activity intended to increase demand and sales of products.
c. to put into effect.
d. to find new workers for a company or a position.
e. a person or company that provides work.
f. a program of learning a specific skill.
g. the use of paid commercial messages for the purpose of selling products or ideas.
h. the act of making goods and services.
i. to increase, make as large as possible.
j. transportation of the product from the point of production to various points where it can be sold.
k. business discussion for the purpose of reaching an agreement.
l. stored supplies of raw materials or unsold products.
m. a basic rule.
n. respect, trust, and good name.
o. liability, accountability, situation of having to explain one’s own actions and answer for them.
p. to decide the value or worth of something; to measure an applicant’s qualifications.
q. amount of money paid regularly for work.
r. arrangement of personnel, machines, and workspace, etc., in a place of business.
4. Replace the words in italics with their equivalents. Take advantage of the text and exercises.
a. The personnel department is a staff department.
b. Businesses continually need to find good personnel to take place of workers who had been offered a higher position in the firm.
c. Marketing involves product development, promotion and transportation.
d. Typical duties of operations managers involve production control, supplies control, quality control and factory layout.
e. Managers at different layers may operate in different spheres within a company.
5. Answer the following questions:
Where can managers of different levels work within a company?
Provide some examples of management areas.
What are the duties of marketing managers related to?
What are the key areas of their concern?
What are the typical responsibilities of operations managers?
What are human resource managers concerned with?
What are they typically involved in?
What is the importance of human resource management for a modern firm?
Is the value of personnel managers recognized by top managers?
6. Select the answer which best completes the meaning of the sentence.
The personnel department must decide which applicants are the most suitable for
a. benefits c. employee
b. employment d. promotion
To fill the vacancy in the accounting department, they are seeking the person who is best
a. promoted c. qualified
b. competitive d. authorized
The person being promoted receives more
a. authority c. salary
b. responsibility d. all of these
Marketing is an important consideration for
a. the consumer c. all aspects of production
b. the distributor d. the salesman
The word market can have several meanings. A person who wants to buy food uses the word to indicate
a. standardization and grading c. sales prices
b. a place where groceries are d. supply and demand
for sale
Modern marketing is a coordinated system of business activities because
a. it involves solving design problems c. it considers the profitability
to meet consumer demands of the company
b. it involves having the product d. all of the above.
at the right place at the right time
7. Render into English:
Разделение менеджеров по уровням и сферам деятельности в компании – это разные понятия. Например, и главный финансовый директор, и бухгалтер работают в финансовой сфере, но их должности относятся к разным управленческим уровням организации. Естественно, что в зависимости от сферы различаются основные обязанности менеджеров. Ключевые обязанности менеджеров по маркетингу – разработка, продвижение и распространение на рынке продукции. Менеджеры по кадрам связаны с наймом, отбором, сохранением и увольнением работников. В их обязанности
также входит разработка премиальной системы, обучение и развитие персонала и т.д.
ORGANIZATIONAL CHART FOR A CORPORATION
Board of Directors
