Файл: экон.бизн4.pdf

Федеральное

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.

А

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Княжева

Письменный

перевод

в

сфере

экономики

и

бизнеса

Учебное

пособие

для

вузов

Воронеж

 2007 

2

Утверждено

Научно

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, 

протокол

№

6  

от

 27.06. 2006 

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.

Л

.

Лукина

Учебное

пособие

подготовлено

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теории

перевода

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коммуникации

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романо

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германской

филологии

Воронежского

государственного

университета

. 

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 IV 

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д

/

о

и

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Для

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: 031202 (022900) -  

Перевод

и

переводоведение

3

Globalization 

Task 1. Brainstorming 

What do you think 

globalization

 means? Which global companies can you 

think of?  

Task 2. Reading and discussion: read the text and discuss the advantages 

and disadvantages of globalization. 

PHILIP CONDIT

, CHAIRMAN OF BOEING, TALKS ABOUT THE 

PROBLEMS OF TURNING BOEING INTO A GLOBAL COMPANY 

Flight plan from Seattle 

By Michael Skinner 

In the last thirty years, Philip Condit says, not much has changed. The problem, 

he says is not just that employees at Boeing think of other countries as being 

exotic. They take the same attitude to any where in the US outside Seattle, 

where the company has its headquarters and its most important factories. Boeing 

staff talk about something as being ‘in-plant’ or ‘out-plant’. In-plant means 

Seattle. Out-plant means one of the group’s other locations, such as Wichita, 

Kansas. 

Condit, who became Boeing’s chairman in February, wants to change all that. 

Over the next 20 years, he wants Boeing to become a global rather than a US 

company. Boeing employees could be forgiven for thinking that being a Seattle 

company has served them well enough. Boeing is the world’s most successful 

aircraft maker. 

Condit believes, however, that Boeing cannot stand still. There are too many 

examples in aviation and other sectors of what has happened to companies that 

have tried to do that. 

4

Last year, in a speech to managers, he described his vision of what the group 

would look like in 2016, its centenary year. He told them that Boeing would be 

an aerospace company. It would not repeat earlier mistakes such as attempting 

to enter the train or boat-building business. 

Second, he said, Boeing would be a ‘global enterprise’. This would mean 

increasing the number of countries of operation. He is impressed, he says, by the 

way in which oil companies have benefited from losing national images. ‘BP  is 

probably the most global company in the world. It is interesting to see that in the 

US its nationality has begun to disappear. Almost everybody in the US says BP 

and not British Petroleum. It is a local kind of a company’. Royal Dutch/Shell is 

another group which manages to present itself as a local company in the 

countries in which it operates. 

Would he be happy if 20 years from now people did not think of Boeing as 

being a US company? ‘Yes’, Condit says, ‘I believe we are moving to wars an 

era of global markets and global companies’.

Task 3. Matching.  

Match the terms below to the definitions. Give their Russian equivalents. 

1. acquisition 

2. joint venture 

3. consortium 

4. franchising 

5. licensing 

6. local partner 

7. subsidiary 

8. infrastructure 

9. issues 

10. profitability 

11. welfare benefits 

12. flight of capital 

a) a company partly of wholly owned by a parent company; 

b) giving someone the exclusive right to sell products in a certain area; 

c) selling the right to a manufacture’s trademark, usually in a foreign market; 

d) buying or taking over another company; 

5

e) a person or company who cooperates with a foreign company who wishes to 

enter the market; 

f) two or more companies join temporarily to carry out a large project; 

g) a group of companies in similar businesses working together; 

h) important subjects that people discuss; 

i) money paid by the government to people in need, for example, the 

unemployed; 

j) basic facilities and services of a country, for example, water, power, roads; 

k) a movement of large sums of money out of a country; 

l) the ability of a business to make money; 

Task 4. Gap filling. 

Fill in the gaps and translate the text. 

Trading groups; lost sales; global conference; cancelled orders; factories; 

suppliers; fashion business; overseas plants; takeover; major order; costs; 

distributor; quality standards; subsidiaries; foreign markets. 

This week, the international fashion group Fortune Garments is holding its 

first (…) in Barcelona, Spain. Fortune garments, one of Hong Kong’s oldest 

(…), makes high quality clothing. It has become a global company: it has over 

3000 (…) in 17 countries, and employs staff from all over the world in its head 

office and (…). It is expanding rapidly in (…) with sales of over $US 1.8bn. 

Fast delivery, innovative design, and reliable quality are essential for 

success in the (…). Fortune Garments’ Chairman, Michael Chau, is proud that 

his company can usually accept a (…) and deliver the goods to a customer 

within four weeks. However, globalization has brought problems in the 

company’s (…), and this is having a bad effect on its share price. A journalist 

from the

 Eastern Economist Review

 suggested recently that the company could 

become a target of a (…) if it didn’t sort out its problems soon.